IES's Management College and
Research Centre

Back to Faculty List

Mohan Balaram Rao

Marketing Strategy, CRM, Service Management, Business Strategy

BE (Hons) Electrical; PGMSM (Delhi); PGDBM (XLRI),Ph.D.(Arts) Management-(University Of Mumbai)
Professor & Associate Dean (External Collaborations), IES Management And Research Centre, Mumbai
Areas of Interest
Higher Education and Sustainability
Association with Institution
Date of Joining
June 1, 2002

Mission : Assist student community and shape them to address challenges of industry.

Achievements :

  • Recognized PG teacher by University of Mumbai for MMS & MMM programs.
  • Conducted 9+ workshops on “How To Do Business In India” since 2017 at Mumbai; Delhi; Chennai; Hyderabad; Taipei; Hsinchu; Taichung; Kaohsiung along with NTHU and Government of Taiwan
  • Managed and organised Corporate Swiss Tour since 2017 for over 35+ IESMCRC students
  • Managed and organised faculty exchange between Yuntech University and IESMCRC since 2018
  • Managed and organised Corporate India Tours from 2010 to 2015 for over 20+ EMBA students from FHNW University Switzerland.
  • Set up MOUs with FHNW University, Switzerland; Yuntech University, Taiwan; NTHU Taiwan; Asia University, Taiwan; University of Limerick, Ireland; CYUT, Taiwan for period of 5 years
  • Set up study centre for prospective research scholars at Macquarie University, Australia doing work for CII-India@75.
  • Developed a knowledge paper on Multi Screen Behavior for FUSION 2014 by Indian Merchants’ Chamber.
  • Developed over 30 projects related to Consumer Behavior & CRM done by students at IEMCRC for industry.
  • Set up alliance for faculty, students and research exchange with FHNW, Switzerland.
  • Managing collaboration with CII, IMC, and IAS for deployment of faculty and students for development and management of conferences / events.
  • Managing Social media marketing projects for CAAYE of Commonwealth Secretariat, UK.
  • Member of Indo-Pak delegation of CII-Yi in October 2013.
  • Led a student team from IESMCRC for managing social media activities for CAAYE 2012, Mumbai, India; CAAYE 2013, Colombo, Sri Lanka; and CAYE 2015 at Putrajaya, Malaysia
  • Completed project studies for Tata Indicom, Mumbai and Ghaffari Associates Inc, USA.
  • Conducted MDPs and workshops for GAIL, CanFin Homes, Nirmal Datacom; TMTC, Pune; NITIE and BMA.
  • Qualified ISO Lead Auditor and panel member of ISO, Geneva for validation of ISO 9001:2008 Standard.
  • Appointed as a Core Faculty by NITIE, Mumbai, for conducting various sessions for a course for over 200 Service Executives of Godrej & Boyce Mfg. Ltd. on ‘Customer Service Management’.
  • Continuous teaching assignments since 1985 at SMIMSR; TIMS; NITIE; TMTC, AICAR, BMA, & NMIMS.

Previous Positions :

  • Vice President at Dishnet DSL Ltd.from 2000-2002

Achievements :

  • Introduced new products for Value Added Services (VAS).
  • Studied, developed and introduced fax services in India. Appointed member of the Core Team to invite and interact with International potential investors.
  • Developed and implemented revenue based strategy for Website management.
  • Set-up alliance with GOL, Korea (part of LG group) for online services (OCS).
  • Developed and implemented revenue based strategy for Website management.
  • Set-up alliance with GOL, Korea (part of LG group) for online services (OCS).
  • Conducted a Customer survey for DSL Customers in Mumbai & Pune.
  • Improved revenues from sales and service operations for all services in western region.
  • Set-up ‘distribution network’ for customer service management and monthly usage collections.
  • Chief Executive (Networking) at Datamatics Ltd. From 1992-2000.

Achievements :

  • Worked in Chairman’s Office as Corporate Planner and Business Strategist.
  • Established alliances with AT&T, BANYAN, SIA, Hayes, Ascom and EDS.
  • Prepared 5-year Business plans for Financial Services, Recruitment, Software Exports, Direct Marketing and IT market in India.
  • Set up and managed Businesses for Networking Market in India.
  • Set up alliances for product bundling and sales with several leading IT players in India.
  • Set up a vast dealer network for modems and software in over 35 cities.
  • Developed and implemented ‘Variable Salary Based Incentive Plan’ for all personnel in relation to business achieved.
  • Set up User Club to improve client commitment and product support.
  • Achieved aggressive market share for Modems and Networking Software every year.
  • Deputy General Manager at Godrej & Boyce Mfg. Co. Ltd. From 1989- 1992.

Achievements :

  • Developed the first ever UNIX based software for ‘On-line Customer Complaint Management’.
  • Managed a 400 + workforce of managers, engineers, and technicians.
  • Played a pivotal role in ensuring better relationship with worker union and drastically reduced ‘worker absenteeism’.
  • Improved response time to complaints by involving the distributors and dealers in the service process.
  • Developed effective office systems to ensure efficient management of customer complaints, inventories and collections.
  • Appointed as a Core Faculty by NITIE, Mumbai for conducting a course for over 200 All India Service Executives on ‘Customer Service Management’.
  • Senior Product Executive at Godrej & Boyce Mfg. Co. Ltd. From 1978 - 1989.

Achievements :

  • Marketing & sales for custom-made equipment, steel tubes and industrial storage systems.
  • Developed long-term business relationship with prestigious clients like VSSC, BARC, DRDL, ISRO, Toyo, Indian Oil, EIL, UPSC, BHEL, Atlas Cycle, Hero Cycles and Hind Cycles, to name a few.
  • Executed large turn-key contracts for UPSC, BHEL, NDDB and SAIL.
  • Developed and supplied ‘special products’ for BHEL and SAIL Vizag steel plant.
  • Conducted market survey and research for introducing industrial valves in India.

Prizes / Awards :

  • Received GOLD medal in Economics area from XLRI in 1983.
  • Received Datamatics Outstanding Achievement Award in 1993.
  • Received "The Asia Pacific Reseller Excellence Award” from Banyan Systems Inc. USA in 1995, 1996 and 1997 successively.
  • Received "Faculty Excellence Awards” from IES Management College and Research Center in 2006.

MDPs / Consulting Assignments Handled :

  • Completed project studies for Tata Indicom, Mumbai and Ghaffari Associates Inc, USA.
  • Conducted MDPs and workshops for GAIL, Can Fin Homes, Nirmal Datacom; TMTC, Pune; NITIE and BMA.

Nominations / Positions held on the Boards / Councils / Committees of Professional or Academic Bodies :

  • Co-Chairman FAA –Indian Merchants Chamber since 2018
  • YUVA Advisor for CII Young Indians Mumbai sine 2016
  • Member of CII Subcommittee for Higher Education since 2015
  • Member of Board of Governors - IESMCRC, Mumbai.
  • Special invitee for FUSION Committee of Indian Merchants” Chamber, Mumbai.

Membership of Professional Associations :

  • Computer Society of India