IES's Management College and
Dr. Vijay Bhangale
Marketing and Pharma Marketing
Ph.D., M.M.S. , B.Pharm.
Areas of Interest
Brand Management, Integrated Marketing Communication, Marketing Strategy, Pharmaceutical Marketing, OTC Marketing, Business Strategy
Association with Institution
Date of Joining
November 27, 2006
Work Experience :
- 17 years of rich industry experience heading profit centers with companies like Ranbaxy, GSK Consumer Healthcare, Merck, Ipca, etc. coupled with 14 years of experience in academics.
- He is a Mumbai University-approved teacher & Ph.D. guide.
Research Output :
Papers Published – International 4 & National 6
Case published in International Journal - 1
Contributions in Conferences, Workshops and Seminars :
Papers presented in conference – International 1 & National 7
Prizes / Awards :
- Best Research Paper Award at International Conference, New York, USA.
- Global Recognition Award for performance of Mother’s Horlicks
- Best Faculty Teaching Award
- Maximum paper publication Award
- Best Library usage Award
MDPs / Consulting Assignments Handled :
- MDP on Brand Management(Managing Healthcare Brand)
- MDP on Stress Management
Consulting projects as follows :
- Strategizing & Executing Launch of Consumer Healthcare Business for FDC Ltd.
- Formulating Business Strategy for Galderma Pharmaceuticals Pvt. Ltd.
- Product Portfolio Rationalization for Apex Pharmaceuticals Pvt.Ltd.
- Profiling of OTC Companies for Sorento Healthcare
- Business plan for a new Nutritional Business
Ph.D Students Guided:
One student completed Ph.D in Management.