IES's Management College and
Research Centre

The Rise of AI in Market Research – Opportunity or Threat?

Artificial Intelligence (AI) has changed the way we live, shop, and communicate over the past ten years — and now it’s quietly transforming market research too. As a business analytics student exploring marketing and market research, I began wondering: Is AI in market research an opportunity for professionals like us, or is it a threat to traditional roles? Let’s understand.

April 22, 2025

Top Business Management Courses in Mumbai: Elevate Your Career Today

Mumbai also called Indian Financial Powerhouse, has multiple opportunities for young budding individuals who wish to get into business. One could pursue business management courses in this vivacious city, which could open up a multitude of opportunities through better education and industry exposure. This is an article detailing several of the premier business management courses offered in Mumbai, with a specification of their unique features and benefits.

April 11, 2025

How AI is Transforming the Finance Sector: A Game Changer for Businesses and Professionals

The financial sector has always been at the forefront of new technological developments, and in this sense, AI has proved to be the greatest game changer. From automation of processes to predictive analyses, AI is sweeping through the financial service domain, adding efficiency, security, and customer-centric solutions to it. This training prepares our PGDM students at IES MCRC, one of the Top Management Colleges in Mumbai, to harness AI-driven solutions in their quest for competitive advantage in finance.

March 30, 2025

Why Do Brands Keep Simplifying Their Logos? A Management Perspective

In today's fast-paced digital world, branding is evolving at an unprecedented rate. Undeniably, simplicity in logos has marked one of the most visible trends in recent years. Many erstwhile notable brands with supremely designed symbols have now chosen clean cuts, smoother lines, and more simplified fonts. And for what reason? What does it mean from a management and marketing perspective? At IES MCRC, one of the Top Management Colleges in Mumbai, we explore these branding strategies in our MBA and PGDM programs, equipping students with insights into modern-day evolution of brands.

March 22, 2025

The Rise of Women Leaders

International Women's Day commemorates the enormous achievements and contributions women make in all areas of life. It is a day to celebrate the steps made towards gender equality and to honor the pioneering individuals who made significant changes in their fields. With their vision and empathy, women leaders are changing the definition of leadership in the modern corporate environment.

March 8, 2025

How AI Could Impact Marketing in the Future

Artificial intelligence is profoundly transforming digital marketing approaches in modern business. Data-driven techniques utilising machine learning algorithms continue advancing at an exponential pace, enabling highly customised interactions and campaigns tailored for maximum impact. As organisations increasingly leverage AI's powerful capabilities to revolutionise customer engagement and experience, those with specialised knowledge in applying emerging technologies to strategic marketing goals will find widespread opportunity.

February 28, 2025

Career Options After Completing PGDM in Marketing

The most popular program for those who want to develop a fulfilling career in marketing is the PGDM in Marketing. The increasing use of digital strategies, data-driven decision-making and customer-centric approaches by businesses creates diverse career paths that a PGDM in Marketing from a Top Management College in Mumbai can unlock across various industries.

February 21, 2025

Why You Should Get a PhD Degree

In a world that is becoming more competitive and knowledge-oriented day by day, a PhD degree marks the highest level of intellectual and academic merit. Pursuing a PhD can be a path to many career opportunities, whether you are a research fanatic, looking for career development or wanting to contribute your bit to the world. Although it does take dedication, time, and effort, the rewards of a PhD are much greater than an academic title. Reasons that are good enough for you to earn a PhD degree.

February 10, 2025

Marketing in 2025: Trends That Will Redefine the Future

The marketing industry will undergo a significant transformation in 2025 due to technological improvements, innovation, and shifting consumer views. To think differently, a dynamic fusion of innovative thinking, meticulous analysis, and disruptive tactics will be required. To stay ahead in a cutthroat business world, students at IES MCRC and other Top Management Colleges in Mumbai must comprehend and adjust to these developments.

January 27, 2025

Management Lessons from Mahakumbh Mela 2025

The Mahakumbh Mela is one of the most significant congregations of humanity on the planet. It can also be considered as a rare display of competence and event organisation at the largest scale possible. Conducted every 12 years, it is a stunning demonstration of how detailed planning, effective implementation, cross-functional collaboration can create a blueprint for modern management processes.

January 20, 2025

Why PGDM is the Right Choice in 2025

In an ever changing business landscape, the new age professional must equip themselves with skills of the future. The PGDM is the most opted course of the future leaders or transformative experts in 2025. The industry relevance, hands-on approach, and future-ready curriculum of PGDM helps it to have an edge that other programs often struggle to achieve.

January 9, 2025

Smart Boards: Development in Modern Education

Technology is changing how we teach and learn in the dynamic field of education. By installing Smart Boards in our classrooms, we at IESMCRC have taken a step toward upgrading the educational process.

December 30, 2024

Redefining Leadership: Lessons from CEOs Around the World

The foundation of organizational success in the fast-paced, constantly-changing commercial world of today is strong leadership. Global CEOs provide aspiring leaders with a wealth of knowledge through their ground-breaking tactics and creative methods. Comprehending these concepts is essential for MBA and PGDM students hoping to advance in the corporate ladder. We at IES MCRC, a premier management college in Mumbai, are committed to developing future leaders who can successfully negotiate challenges and effect significant change.

December 13, 2024

Wisdom Reimagined: Unlocking the Potential of Vedic Management for Modern Enterprises

The profound insights of ancient Indian wisdom shine as a beacon of strategic excellence and holistic leadership in a period of unparalleled technological growth and global interconnectedness. Vedic management offers a holistic strategy that combines organizational success with ethical consciousness, going beyond conventional business paradigms.

December 6, 2024

Literature Reviews in the Digital Age: Exploring the Significance and Technology's Influence

In the area of research, the literature review plays a crucial role by establishing a solid foundation for meaningful inquiry and discovery. By systematically examining existing studies, researchers can identify gaps in knowledge, refine their questions, and align their work with established findings. In today's technology-driven world, advancements in digital tools have transformed the process of conducting literature reviews, making it faster, more efficient, and more comprehensive.

November 26, 2024