IES's Management College and
Research Centre

“Toh ab aage kya karegi?”: A Familiar Question and the Career it accidentally inspired

Every time I told someone I was studying pharmacy; the reaction was almost always the same. A slight pause, a knowing nod, and then, almost on cue, the question: “Toh ab kya medical store daalegi?” It somewhat became a running joke in my head. Did every pharmacist in the country’s future get decided with that one question? Because it never sat right with me.

May 20, 2026

The Digital Ecosystem behind UPI and Its Business Impact

This blog explores the digital ecosystem behind UPI, highlighting its core components and examining its far-reaching impact on businesses. By understanding how UPI operates and the value it creates, we can better appreciate its role in shaping India’s evolving digital economy.

May 15, 2026

AI Influencer vs. Human Influencer: Whom Do Indian Consumers Actually Trust?

It's 11 PM. You're in bed, scrolling, and suddenly she appears, Kyra. Gorgeous, effortlessly dressed, speaking in breezy Hinglish about a new face serum. She feels like that cool Mumbai friend who knows everything about skincare. Except she's not real. Kyra is India's first AI influencer, built by a Bengaluru start-up.Now think of an ordinary person from a small town who went viral by turning everyday household items into something extraordinary. No studio, no script. Just a genuine person and that's exactly why their audience felt they actually knew them.

May 12, 2026

Growth Strategy of Netflix: A Digital Ecosystem Perspective Platform Expansion, Content Partnerships, and Data-Driven Growth

Netflix evolved from a niche DVD-by-mail service into a global digital ecosystem that dictates modern entertainment consumption. By mapping growth strategies to platform value - specifically through content investment, data-driven personalisation, and selective M&A - this piece identifies the pivotal moves that drove massive subscriber growth. It illustrates how Netflix harmonizes technology, distribution, and original content to create a self-reinforcing system for viewers and creators alike. Finally, it examines the innovation choices sustaining its market leadership and the critical trade-offs that may define its success as global competition intensifies.

May 5, 2026

How Reliance Jio Built a Digital Ecosystem in India

Imagine a period when mobile data in India was costly, slow, and used with extreme caution. Attending meetings on mobile data or watching videos online seemed like a luxury. The majority of people would hesitate to activate their data. Everything changed when Reliance Jio arrived in 2016.

April 30, 2026

The Business Value of Cloud Computing in Digital Platforms

Gone are the days when companies had to spend a fortune on bulky servers and IT maintenance. With cloud computing, businesses can skip the upfront costs and simply pay as they go. This is especially great news for startups and small businesses that want to grow without breaking the bank.

April 25, 2026

How Uber Built a Two-Sided Market Platform

Imagine it is 2009. You are standing in the rain in San Francisco, arm stretched out, hoping a taxi will stop. You wait. And wait. Travis Kalanick and Garrett Camp were in the same situation and instead of just complaining about it, they asked a simple but powerful question: what if you could request a ride from your phone?

April 21, 2026

Personalisation Engines in Healthcare - Improving Patient Outcomes Through Data

Imagine being a cancer patient who undergoes the exact same chemotherapy regimen as the person in the next bed, despite having entirely different genetics, lifestyles, and medical histories. For many decades, this was the norm in medicine. It wasn't due to a lack of care from doctors, but rather because the necessary tools to improve simply did not exist.

April 16, 2026

The Smart MBA Reading List: What Every Management Student Should Read to Stay Ahead

In today’s fast-changing business world, what you learn inside the classroom is only one part of your management journey. The real edge often comes from what you read outside it. MBA and PGDM students who read consistently develop different perspectives which improve their decision-making abilities while also enabling them to connect academic concepts with actual business operations.

April 7, 2026

Why Startups Are Hiring More MBA Graduates - and the Skills They Truly Value

The startup ecosystem has experienced major changes during the last ten years. The initial product-centric ventures which founders established have developed into competitive businesses that operate through organised systems and pursue national and international expansion. Startups now increasingly seek MBA and PGDM graduates to create operational plans which improve their business activities as they progress through funding rounds and international market expansion.

March 30, 2026

From Box Office to Boardroom: Marketing Lessons from the Success of Dhurandhar 1 & Dhurandhar 2

In today’s fast-paced and content-driven world, blockbuster success is rarely accidental. Films that resonate with audiences do so because of strong storytelling-but equally-they depend on effective marketing methods. The dual successes of Dhurandhar 1 and Dhurandhar 2 show brands how to attract customers who will become loyal supporters and help the brand maintain its growth.

March 24, 2026

How an MBA or PGDM Prepares You for the AI-Driven Future

Artificial Intelligence is rapidly creating fundamental changes for every type of business which exists throughout the globe. From finance and marketing to supply chain and customer service, AI is changing how businesses operate, make decisions, and compete. The process of automation removes repetitive work tasks it is simultaneously increasing demand for professionals who can combine technology and strategic planning.

March 17, 2026

US-Israel-Iran War and Its Impact on India

The escalating tensions involving Iran, the United States, and Israel have triggered global economic and geopolitical concerns. While the conflict is geographically distant, India - due to its deep energy, trade, and diaspora links with the Gulf region - is particularly exposed. Policymakers and markets in India are closely watching developments as the ripple effects begin to emerge.

March 5, 2026

Why You Need an MBA or PGDM to Successfully Manage a Family Business

The Indian economy depends on family businesses as its core economic strength. The businesses maintain their legacy through years of hard work which establishes trust and builds connections with others. The current business world operates under greater difficulties which present more rivals while relying more on technological advancements than the previous decade. The growth needs of family businesses now require business managers to possess formal business education because these enterprises need both developed strategic abilities and advanced operational competencies.

February 28, 2026

Why Mumbai is the Best City for Management Education

The city of Mumbai serves as India's financial core but for management students it is much more than that. The city serves as a practical business environment where students learn business operations through their experience of actual management work.Mumbai functions as an educational hub because it provides an academic environment that continuously enriches the academic journey.

February 24, 2026