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Darshana Murkibhavi

Human Resources, Entrepreneurship & Innovation

Qualification
MBA, MH-SET, Ph.D. in Management Studies, University of Mumbai (pursuing)
Designation
Assistant Professor
Areas of Interest
Organizational Behaviour and Culture, Global HRM, Organisational Design and Change Management, Design Thinking, Business Model Canvas, Start-up Development and Growth Strategies
Association with Institution
Regular
Date of Joining
February 17, 2025
Email
darshana.murkibhavi.mcrc@ies.edu

Research Output:

• Awarded Best Research paper “A Study On The Impact Of AI Tools On Students Intellectual Development And Learning Outcome In Business School” in a One - Day National Multi - Disciplinary Conference on the theme “Innovative Horizons: A Multi – Disciplinary Approach For Harnessing Knowledge For A Forward - Thinking Future” at Lala Lajpat Rai College of Commerce & Economics.

• Published a paper on ‘A study on students’ behavior towards usage of augmented reality in a classroom environment’ in IPE Journal of Management’ a UGC listed journal.

• Presented a paper on ‘A study on the impact of AI tools on student intellectual development & learning’ at 5th International Conference on Sustainability, Leadership and Technology towards a better tomorrow, organised by S.P. Mandali’s Prin. L.N. Welingkar Institute of Management Development & Research.

• Published article in UGC Care Journal ‘A bibliometric analysis of social media marketing using r biblioshiny’.

• Presented a paper on ‘A study on students behaviour towards behaviour towards usage of augmented reality in a classroom environment at HR Institute of Management.

• Presented a paper on ‘A bibliometric review of sales performance research in India: Trends and future directions at International Conference on G20 & Multilateralism organised by ML Dahanukar College of Commerce.

Patents:

• Social -emotional loneliness & life satisfaction (2022)

• The impact of intellectual capital on corporate performance (2023) (published by the Office of the Controller General of Patents, Design & Trademarks, Government of India.)

Course Writer for CDOE, University of Mumbai

Subjects: 

• Business Research Methods

• Managerial Economics

• International HRM

• Global HRM

• Managerial Communication