Papers Published:
62 Papers published in National Journals/ Conferences
20 Papers published in International Journals/ Conferences
10 Articles published online
Some of these are mentioned below:
- Influence of Complaints on the Customer Buying Pattern In India: An Empirical Study – Maastrich University, EUROPE
- Tourism in the shadow of terrorism- A study of foreign tourist behavior- IIT, Delhi: 1st International Conference on Tourism and Technology 2011 (ICTT2011)
- Quality in higher education pattern - A study of perception and satisfaction behavior- IIT, Delhi: 2nd National Conference on Excellence in Higher education 2012.
- Impact of Atm’s on Indian consumers banking
pattern- IIT, Mumbai: 2nd International Conference on Services in Emerging Markets, 2011. - Woman empowerment, constraints and possibilities: a case study approach with special reference to self help groups in Maharashtra- Indian Economic Association
- Indian Kirana Retail- A Case Of Survival And Differentiation – Dr. D.Y. Patil Institute of Management Studies – Navi Mumbai
- Influence of Endorsement on Brands and Purchase Intent – GNIMS, Mumbai
- Customer Satisfaction Survey of “Multiplexes versus Single Screen theatres” – SIMSAR, Mumbai
- Impact of Economic Reforms on Indian Agriculture: Application of DSS and Geomatics Technology to reduce Marginalization – IEA, Bhuneshwar
- Valuing Knowledge and Creativity Using Emerging Technologies like Semiotics for Effective Pedagogy in Management Education – IIFTR, Indore
- Impact of “Sales” on Consumer Behaviour and Brand Image – Dr. D.Y. Patil Institute Of Management Studies – Navi Mumbai
- Anxiety and Stress: An Interdisciplinary Study of a Life Situation at Call Center – Chetna Institute of Management, Mumbai
- Impact of Celebrity endorsers on brand image and purchase intent, – ITM, Warangal Institute of Management, National Seminar on Branding and Brand Metrics, Warangal, 2008
- Willingness To Buy Domestic Products: A Study Of Ethnocentrism, ICFAI Business School (IBS)- Noida, National Level Seminar
- Normative Influences On Consumer Ethnocentrism And Impulse Buying Behavior: A Case Of Consumers’ Delight, Dr. D.Y. Patil Institute Of Management Studies – Navi Mumbai, International Level Seminar
- Hedonism and Consumer Delight: The Effect of Impulse Purchase on Consumers’ Affective States, Thakur Institute Of Management Studies and Research – Mumbai, National Level Seminar
- Management- The Zen Way “Managers in Making”- SNDT University- Mumbai, National Seminar
- Impact of Celebrity Endorsers on Brand Image and Purchase Intent- ITM Warangal- National Seminar
- Indian Women in the entrepreneurial world- Myth and Reality- Lala Lajpatrai Institute of Management- Mumbai- National Seminar on Women Entrepreneurship, 2008
- A study of Innovation as continuous aspect of change- Lala Lajpatrai Institute of Management-National Seminar on Business opportunities and Innovative Strategies: Breakthrough before you break down, 2011
- Culture & Hedonism: Impact on Shopping Behaviour- A comparative study of India, China and Malaysia- Guru Nanak Institute of Management Studies- Mumbai, National Conference on Innovations and Business Success, 2008
- Impact of Human Capital Approach as an Innovative HR Practice in Controlling Employee Attrition- Guru Nanak Institute of Management Studies International Research Conference on Innovation based Sustainable Practices of Organizations, 2015
- A Study on Customers satisfaction in Reverse logistics of E- Commerce, Guru Nanak Institute of Management Studies International Research Conference on Innovation based Sustainable Practices of Organizations, 2015
- Entrepreneurial challenges in Social Environment- Guru Nanak Institute of Management Studies, National Seminar on Entrepreneurship, 2013
- Indian Kirana Retail- A case of survival and differentiation by managing service quality, School of Management Studies University of Hyderabad, 2010
- Comparative study of Consumer Behavior Apparel market w.r.to India Vs China, Indian Education Society’s Management College and Research Center- Mumbai, IES Marketing Conference, 2008
- An Assessment of the Consumer Ethnocentric Tendency, Kohinoor Business School, Mumbai- National Conference on Sustainable Development and Growth, 2014
- Studying Consumer Buying Behavior Practices in Digital Age, Pillai Institute of Management Studies and Research, 3rd International conference on Redefining Management Practices in the Digital Age, Navi Mumbai, 2014
- An Evaluation of Impact of SHG on the Social Empowerment of Women in Maharashtra- Institute for Future Education Entrepreneurship and Leadership, Lonavala, International Conference on the Challenges of Rural Marketing in the 21st Century, 2011
- Self service technology and its Impact on Banking Industry- Institute for Future Education Entrepreneurship and Leadership, Lonavala, 3rd International Doctoral Thesis, 2013
- Factors Affecting empowerment and satisfaction of Women Entrepreneurs in India: Case study of Lijjat Sisters, Institute for Future Education Entrepreneurship and Leadership, Lonavala, International conference on Innovation and Entrepreneurship, 2012
- ATM’s and their impact on Indian Banking Industry- Institute for Future Education Entrepreneurship and Leadership, Lonavala, International Doctoral Theses Conference, 2011
- Quality of Service in Retail: A survey of Customer Satisfaction and Loyalty in Mumbai, Institute for Future Education Entrepreneurship and Leadership, Lonavala, International Research conference on Retail in the Globalised era, 2011
- Consumer Buying Behavior Pattern in Indian Retailing: An Empirical Investigation, Indira Institute of Business Management, 2013, National conference on Positioning Vision to Ethically Create Value for future growth, 2013
- An attitudinal study of Rural Customer towards credit system, Indira Institute of Business Management, National Conference on Excellence through Innovation, 2014
- FDI in higher education in India- The road ahead, Indira Institute of Business Management, 3rd National Research Conference on Paradigm shift in Business Management, 2015
- Green Marketing- An exploratory research on Consumers awareness in Mumbai City, Indira Institute of Business Management, 3rd National Research Conference on Paradigm shift in Business Management, 2015
- Indian Railways- Passengers Perspective- Indira Institute of Business Management, 3rd National Research Conference on Paradigm shift in Business Management, 2015
- Implications of Societal status in tipping w.r.t Restaurant Service- Indira Institute of Business Management- Journal of Management Research, Dec 2015.
- Factors affecting Impulse Buying behavior of consumers at Malls in Navi Mumbai- Indira Institute of Business Management, 4th National Research Conference on Make in India and Make for India- Journal of Management Research, April 2016.
- Indian Retail Industry- A case of Customer’s perception and Brand loyalty-, National Conference, Nirmal Education Society, 9th August, 2016.
- Evaluation of Service Quality in Luxury Hotels of Goa: A cross cultural perspective, AIMS with MICA International conference- 26th Dec 2016.
- Ethnocentric tendencies and its Influence on Consumer Purchase Intent- International Conference of Technology and Business Management- CFD and AIMS Dubai April 10th -12th 2017
- Mapping the Effectiveness of Visual Merchandising on Consumer Purchase- Research Revolution- June 2017, Vol 5, Issue 9
- Impact of Innovative pedagogy on learning of the Underprivileged Children- International Conference on “Business Excellence in Turbulent Times”- Institute for technology and Management & Quality Circle Forum of India, February 18th 2017
- Dharavi case study- a journey through “Asia’s largest small-scale industry” and not a slum or wasteland- Institute of Management and Research & University of Mumbai- National Conference “Vishleshan”, 17th March 2018 ISSN: 2278-8808 Impact factor 6.177
- Evaluation of Effectiveness of Swachh Bharat Abhiyan (SBA) campaign on Social Media - International Journal of Business Insights and Transformation- Oct 2017-March 2018, Vol.11, Issue 1
- Online shopping experience of Youth- an empirical study- International Conference, Amity University, 2018
- Embedded Systems Programing in Private cloud – National Conference, DAV College, 2019
- Study of consumer behavior towards residential property in Kharghar- International Conference, ITM Business School, 2019
- In Service to Nation: Rotary Club Kharghar Midtown Vaccination Center case study, Transforming Rural Ecosystem Conclave 2021, ITM Business School (2021)
Scopus indexed publications: (published/in process)
- Experiential & value driven ride in eco-friendly way: case of Yulu- Ilkogretim Online - Elementary Education Online, 2020; Vol 19 (Issue 3): pp. 2878-2882 http://ilkogretim-online.org, doi: 10.17051/ilkonline.2020.03.735450
- A study of responsive cold chain that helps dairy brands earn the trust of their milk retailers- International Journal of Mechanical Engineering. Vol 6 (Special Issue. NovDec2021),ISSN:09745823,kalaharijournals.com/ijmespecialissue2021-1.php
Patent Research: (in process)
- Social exclusion (SE) of the elderly in India and its implications for social policy
Books Published/In progress
- Marketing Management: Published by Himalaya Publishing House (2021)
Co-authored two chapters:
1. Introduction to Marketing
2. Building Customer satisfaction, Value and Retention
- Concept to Market: Application of Design Thinking to 14 Sectors
Articles Published
- Indian Brands in the Marketing Warfare - Thakur institute of management studies and research
- From Dusk To Dawn - The Corporate Social Responsibility- Mumbai University
- Making Managers the Zen Management Way - Meri news.com
- The Zen theory - Citizen journalist.com
- Indian brands in Marketing Warfare - Marketing @ knowledge Zone