Research Output :

• Effect of WTO on Indian Pharmaceutical Industry published in Indian Journal of Applied Economics, Lucknow University in July 2004.
• A study of change in marketing strategies of Indian pharmaceutical companies under the WTO regime- Paper published in International journal of Business Research, Vol. 8, No.3, 2008.
• A study of the Role of Government of India in Helping Indian Pharma Industry Cope up with the Challenges of Product Patent Regime” published in European Journal of Economics, Finance and Administrative Sciences, Issue 13(2008).
• An Empirical Study of R&D Efforts of Indian Pharmaceutical Companies, Post WTO Product Patent Regime” published in Anvesha, A Journal of IES Management College, Mumbai, Vol. 1, No.2, July-Dec 2008.
• A Comparative study of MNC Pharma Companies and Indian Pharma Companies using Social Media as E-Marketing Strategy, published in ‘Quest’ , A Journal of Chetana’s RK Institute of Management & Research, Mumbai Jan 2012 issue. ISSN No. 0976-2000 (Refereed Journal).
• The Adjustment Business- Published in Synergy, Journal of K.J. Somaiyya Institute of Management Studies & Research, Mumbai, Volume X No. I, Jan 2012 Issue, ISSN 0973-8819 (Refereed Journal)
• An exploratory study of working conditions of medical representatives in India published in ‘Management Dynamics’ , a journal of Jaipuria Institute of Management , Lucknow, Vol. 12, No. 1, 2012.
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Contributions in Conferences, Workshops and Seminars :

• Impact of TRIPS on Indian Pharmaceutical Industry-Paper Presented in Annual convention on Value Based Management organized by Amity University, Lucknow, India from 21-22 April, 2006.
• Impact of Product Patent on SSI pharma companies in India- Paper Presented in International Conference on Entrepreneurship in new Economy organized by Rajiv Academy, Mathura,India (supported by UP Technical University) from 14-16 February 2008. Paper published in Conference Proceedings Book published by MacMillian Publication.
• Prospects of Medical Tourism In India- Paper presented in National Conference on IDBIT organized by Srimad Rajchandra Institute of Management & Computer Studies, Bardoli, Surat, India from 23-24 February 2008.
• Prospects of R&D in Indian Pharmaceutical Industry, Post Product Patent Regime- Paper presented in KBS 2008- International Research Conference on Services Management- New Perspectives, organized by Kohinoor Business School, Khandala, India on 8 March 2008.
• A study of change in marketing strategies of Indian pharmaceutical companies under the WTO regime- Paper presented at the annual IABE Conference at Las Vegas, USA, October 19-22 2008.
• Consumer Bulk Buying; Future of Marketing in India?- paper presented at “Confluence 2011” Conference organized by SKN Sinhgad School of Business Management, Pune from 11-12 March 2011.
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Training Programmes Conducted / MDP / Guest Faculty :

• Conducted Training Programme for Senior Executives of Organic India Ltd. On Basics of Budgeting in 2006.
• Conducted Training Programmes for Government Projects in Institute of Entrepreneurship & Development (Govt. of UP.) Lucknow in 2007.
• Guest Faculty at Jaipuria Institute of Management, Lucknow, Taught Marketing Management in PGDBM 1st Yr. (Oct-Mar2007).
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Workshops / Training Programmes / Conferences attended :

• Attended the AICTE sponsored Staff Development Programme- Quality Assurance in Teaching Learning Processs, organized by Bharati Vidyapeeth University, New Delhi from 14th May- 27th May 2012
• Attended Special Summer School Organized by UGC Academic Staff College, University of Mumbai from April 29 to May 18, 2013
• FDP- Learning to doing Research and writing research papers organized by IIMK from Nov 14-18 2011.
• Digital marketing workshop organized by BMA on Jan 2012.
• India Pharma Summit 2009 organized by Govt. of India, Mumbai on 30 Nov 2009.
• LMA Convention 2009 organized by Lucknow Management Association, Lucknow, India on 13 Nov 2009.
• International Conference on Competing in Emerging Markets, Mumbai organized by Indo-American Society on 13 Aug 2009.
• Management Teachers Training programme- Foundation Course in Strategic Management organized by IIM, Lucknow in Collaboration with AICTE from19-24 January 2008.
• International Workshop on Accreditation organized by NMIMS University, Mumbai from 3-4 March 2008.
• Conference on Rural Marketing organized by IIM, Kozhikode from 3-5 April 2008.
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MDPs / Consulting Assignments Handled :

• Conducted Training Programme for Senior Executives of Organic India Ltd. On Basics of Budgeting in 2006.
• Conducted Training Programmes for Government Projects in Institute of Entrepreneurship & Development (Govt. of UP.) Lucknow in 2007.
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Nominations / Positions held on the Boards / Councils / Committees of Professional or Academic Bodies :

• Member, Board of Governors( BOG), IESMCRC, Mumbai.
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Membership of Professional Associations :

• Life Member, Lucknow Management Association(LMA)

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Any other :

• Guest Faculty at Jaipuria Institute of Management, Lucknow, Taught Marketing Management in PGDBM 1st Yr. (Oct-Mar2007).

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