Research Output :

Journal Publications :

• “Factors Affecting the Growth of Women Entrepreneurs in MSE’s of Dharavi, Mumbai” inSEDME Journal, ni-msme, ( National Institute of Micro, small and medium enterprises, An organization of the ministry of MSME, Government  of India), ISSN: 0970-8464, Vol 41(4), Jan 14.
• “Employee Variables And Gender Based Difference In Their Importance: An Empirical Study” in “Research and Sustainable Business” ,ISBN: 978-93-83842-19-3,EXCEL INDIA PUBLISHERS, 2014, page no: 451-456
• “Lite Marketing- Customer attitude and market response” IJVCM, International Journal of Value Chain Management, 2011, ISSN: 1741-5357, Inderscience Publishers Vol 5, No.2,Pg No; 159-169.
• “Determinants Influencing Consumer Purchase Decision With Reference to “Lite” Products”,  International Proceedings of Economics Development and Research ISSN 2010-4626, ISBN 978-981-07-4878-4, 2012 ,IACSIT Press, Singapore, Volume 57 ,Pg no:97.
• “Determining Gap between Customer Expectation & Perception towards Employees Variables w.r.t selected Private Banks” Proceedings for, Tenth AIMS International Conference on Management January6-9, 2013 IIM Bangalore, India, ISBN:978-81-924713-1-0, Pg No: 3348-3354.
• “Determinants Influencing Consumer Purchase Decision With Reference to “Lite” Products”,  International Proceedings of Economics Development and Research ISSN 2010-4626, ISBN 978-981-07-4878-4, 2012 ,IACSIT Press, Singapore, Volume 57 ,Pg no:97.
• “Employees Variable and Customer Relationship Management in Retail Banking: An Empirical Study”, RBTR- Review of Business and Technology Research 2010, ISSN1941-9414, Vol 3, No.1.
• “Effectiveness of tourism website in promoting tourism in India: India Vs Malaysia” ISSN1941-9414, RBTR- Review of Business and Technology Research 2010, Vol 3, No.1.
• “Factors influencing Retail Bank Choice Criteria -An Empirical Study Of Mumbai” in, 2009, ISSN 1941-9414, Review of Business & Technology Research, Vol 2, No.1.
• “An Exploratory Study of Different Aspects of Marketing Mix of Consultancy Services, 2009, ISSN 1941-9414, Review of Business & Technology Research”, Vol 2, No.1.
• “Customer Satisfaction in Retail Management with regards to Bank Employees” In Indian Journal of Commerce and Management Studies, ISSN: 2229-5674, Jan 2011, Volume II, Issue-1.
• “Gender-Based Retail Bank Choice Decisions -An Empirical Study ” ISSN NO. 0976-1144, DYPDBM, RESEARCH REVIEW, Issue 3, dec , 2009
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Book chapters :

• "Gender Based Determinants of Customer Satisfaction in Retail Banking with regards to Bank Employees", in "Trends in Marketing towards Business Excellence"-Page no:219, 2011, ISBN:978-935-059-028-7, MACMILLAN Publishers LTD.
• “Lite Marketing- Revolutionary technology for healthy lifestyle, in "Managing Business Organizations, Knowledge & the External Environment" ISBN10:0230-32940-3, ISBN13:978-0230-32940-9, Page no: 355, MACMILLAN Publishers LTD, 2010.
• “Addressing Green Myopia by bundling Technology with Awareness in Emerging Economies: Some learning from failure stories in India, in "Managing Business Organizations, Knowledge & the External Environment" Page no: 341, ISBN10:0230-32940-3,ISBN13:978-0230-32940-9, MACMILLAN Publishers LTD, 2010.
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 Contributions in Conferences, Workshops and Seminars :

• Presented a paper titled “ Dietary Supplements: Consumer Perception and Usage Pattern” at 2017 IIM Indore NASMEI Summer Marketing Conference organized by IIM Indore on 27-29th July 2017.
• GREEN TEA: A Buzzing Health Drink – Understanding the Consumption Pattern and Customers Profile, presented at International Conference on Advances in Healthcare Management Services, 10-11th December 2016, organized by IIM Ahmedabad.
• Nutracueticals: Key to Healthy Living- Understanding Customer Preference and their Profile,  presented at 2017 Annual Conference of Emerging Markets, 5-7 th January 2017, organized by IIM Lucknow.
• The Key Drivers to Online Shopping: A Study on Millennial in Mumbai, presented at 4th International Marketing Conference, December 22-24, 2016,organized by IIM Calcutta.
• “Green Tea - A New Health Drink: Study On Brand Image And Consumer Choice”, presented at CBM-2016, Conference on Brand Management, 16th and 17th April 2016, organized by IIT Delhi, Delhi.
• “Virtual Grocery Shopping: A Study On Its Drivers And Barriers”, presented at CBM-2016, Conference on Brand Management, 16th and 17th April 2016, organized by IIT Delhi, Delhi.
• “Green Innovation In Tea For Health And Wellness” presented at RDA’s 18th International Conference on Sustainable Growth & Innovation in the New Millennium , 26th and 27th March 2016,organized by RDA+ Rajasthan Chambers of Commerce& Industry, Jaipur.
• “Employee Variables And Gender Based Difference In Their Importance: An Empirical Study”, presented at International Conference on Research and Sustainable Business, 8-9 March 2014 organized by Indian Institute of Technology (IIT) Roorkee , India
• “Determinants influencing consumer purchase decision with reference to “lite” food products” presented at International Conference on Business, Management and Governance - ICBMG2012, organized by IEDRC,December 29-30, 2012, Hongkong.
• “Determining Gap between Customer Expectation & Perception towards Employees Variables w.r.t selected Private Banks” presented at Tenth AIMS International Conference on Management January6-9, 2013 IIM Bangalore, India
• “Gender based “lite” food products consumer purchase criteria: A metro perspective”,presented at International Marketing Conference, IIM, Lucknow, Jan12, 2012
• “Factors Affecting Green Purchasing Behavior in Growing Economies: Study of Metro-Consumers in India”, presented at International Conference Organized by Indian Institute of Management Calcutta, INDIA at IIM Calcutta, Kolkata, India December 27 -29, 2010.
• “Gender Based Determinants of Customer Satisfaction in Retail Banking with regards to Bank Employees ”, presented at International conference , IMT, Ghaziabad, Nov, 2011
• “Employees Variable and Customer Relationship Management in Retail Banking: An Empirical Study presented at International Conference,(June 12 – June 13, 2010) , Kamloops, British Columbia, Canada , organized by Thompson Rivers University, Canada and MTMI.
• “Effectiveness of tourism website in promoting tourism in India: India Vs Malaysia” presented at International Conference (June 12 – June 13, 2010) , Kamloops, British Columbia, Canada , organized by Thompson Rivers University, Canada and MTMI.
• “Is Lite Marketing Healthier way to slimmer lifestyle- An empirical study” presented in International conference organized by, IMT Ghaziabad & University of Newcastle, Australia, Feb 2010.
• “Addressing Green Myopia by bundling Technology with Awareness in Emerging Economies: Some learning from failure stories in India.”, presented in International conference organized, IMT Ghaziabad & University of Newcastle, Australia ,Feb 2010
• “Gender-Based Retail Bank Choice Decisions -An Empirical Study Of Mumbai” During International Research Conference, organised by MTMI, US & Maryland University, US, at DAV University Indore, Dec 2009
• “An Exploratory Study of Different Aspects of Marketing Mix of Consultancy Services”, During International Research Conference, organised by MTMI,US & Maryland University, US, at DAV University Indore Dec 2009
• “Lite Marketing” – Marketing Hype or a Healthy Lifestyle Choice? presented in Asia Marketing Conference,  K J Somaiya Institute , Jan 2010
• “Teen Marketing”- Tantalizing Teen trends, presented in National Marketing Conference, SIES  Management Institute, Jan 2010
• “Green Marketing in India –Way ahead to sustainability”, presented in National Marketing Conference, SIES Management Institute, Jan 2010
• “Revolutionizing Marketing through Social Networking”, presented at  International  conference on Management practices for sustainable growth, Annamalai University, 28th- 30th July 2010.
• “Factors influencing the choice of Retail Bank products and services- An empirical study” during the 2nd  International Research Conference On Retail, Padmashree Dr.D.Y.Patil University, Department of Business Management,5th Dec.2009.
• “Revolutionising Marketing through Social Networking: Case study of Indian SME” presented at  International Entrepreneurship  conference, Padmashree Dr.D.Y.Patil University, Department of Business Management, Dec 2009
• “Determinants of Customer Satisfaction in Retail Banking with regards to bank employees” during the 3rd International Research Conference On Retail, Padmashree Dr.D.Y.Patil University, Department of Business Management,9th Oct.2010.
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MDPs / Consulting Assignments Handled :
         

• Conducted Consultancy Assignment for Wockhardt  Ltd. with regards to Conjoint Analysis: Instrument Designing for an Expectorant and Concentrated Insulin brand.
• Conducted " Women Entrepreneur Development and Motivation Session" at Bharatpur, Kota and Jaipur under Gyanjyot Project of Rajasthan Government.
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Nominations / Committees of Professional or Academic Bodies :

• She is a recognized Ph.D co-guide in faculty of management at Banasthali University, with three Ph.D’s completed under her guidance, and has been working as an advisory Statistical Consultant for many Ph.D candidates from various B. Schools across India.
• Session Chair, "Customer Services" at, Tenth AIMS International Conference on Management January6-9, 2013, IIM Bangalore, India
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Membership of Professional Associations :

Life - time Member of HEF, Higher Education forum

 
Others :

• Journal Reviewer for International Journal of Business and Emerging Markets, Inderscience Publication.
• Reviewer, Ph.D synopsis, Banasthali University, Department of Business Management, Rajasthan.

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