IES's Management College and
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Ritika Vohra Kathuria

Marketing & General Management

Qualification
MMS (Marketing), BMS (Marketing)
Designation
Assistant Professor
Areas of Interest
Product & Brand Management, Strategic Management, Marketing Management, Creativity & Innovation
Association with Institution
Regular
Date of Joining
June 5, 2023
Email
ritikavohra.kathuria@ies.edu

Work Experience

  • Lala Lajpatrai Institute of Management from July 2012 to May 2023 
  • Kohinoor Business School from May 2011 to June 2012

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Research Output

Minor Research Project grant received from University of Mumbai 

Books

  • Strategic Management, Rishabh Publication, ISBN 9789352491681
  • Case Studies in Marketing, Gaurang Publication Globalize Pvt. Ltd, ISBN 978819584440

Research papers

  • The Element of Trust management on Crowd Funding Startup Projects, Design Engineering (Toronto), 2021, Issue 9, 2174-2187, ISSN 0011-9342 (Scopus & UGC Care Group II Listed Journal)
  • Impact of Persuasive Technology on Consumer Purchase Decision with Special Reference to Online Purchase of Apparels, NIU International Journal of Human Rights, Vol 8 XX-2021 ISSN 2394-0298, 187-194 (UGC CARE Group 1 Listed Journal)
  • Public Provident Fund (PPF) – Serving India for Decades, Scholarly Research Journal for Interdisciplinary Studies on Emerging trends and Adoption of Different Sectors of Economy to Changing Environment Impact Factor 7.380, July-Sept 2021, Vol 10/50, 252-257 (International Peer Reviewed Journal)
  • A study on impact of co-working spaces on Millennials, International Scholarly Research Journal of Interdisciplinary studies, (P-ISSN 2319-4766), Peer reviewed, Impact Factor SJIF 2021- 7.380, Vol-10/58

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