IES's Management College and
Research Centre

Back to Faculty List

Tulika Sinha

Marketing

Qualification
Pursuing Ph.D. in Management Studies, Symbiosis International (Deemed University), Pursuing Executive Programme in Generative & Agentic AI for Business Applications, IIM Indore, PGDM - Marketing Management, Advanced Diploma in Business Administration, Advanced Diploma in Digital Marketing, M.A. in English Literature, B.A. in English Literature
Designation
Assistant Professor
Areas of Interest
Digital Marketing, Artificial Intelligence in Business, Business Model Innovation, Entrepreneurship, E-commerce, Marketing Communication, Consumer Behaviour, Social Media Analytics, Branding
Association with Institution
Regular
Date of Joining
June 10, 2026
Email
tulika.sinha.mcrc@ies.edu

Brief Profile:

Tulika Sinha is an academician, digital marketing educator, and entrepreneurship mentor with extensive experience in higher education and industry. She specializes in Digital Marketing, Business Model Innovation, Entrepreneurship, Marketing Communication, and Artificial Intelligence applications in business. She has taught undergraduate and postgraduate students across reputed institutions and has designed and delivered industry-oriented curricula focused on innovation, strategic management, and digital transformation. Prior to joining IES, she served as a Visiting Faculty at several leading institutions and has trained and mentored thousands of students and aspiring entrepreneurs. She was also a Co-Founder of Youthpreneur India and the Institute of Designing & Fashion Technology (IDFT), where she has led numerous training programs, startup mentoring initiatives, and digital marketing workshops. Her academic and professional interests include AI-driven marketing, business model development, entrepreneurship education, social media strategy, and digital innovation.

Work Experience Highlights:

- Previously served as Visiting Faculty at UKS Institute of Management Studies & Research

- Served as Faculty at ITM Business School, Kharghar

- Served as Visiting Faculty at Thakur College

- Served as Visiting Faculty at SIES College (Nerul & Sion)

- Served as Visiting Faculty at KES College

- Served as Co-Founder, Youthpreneur India

- Served as Co-Founder, Institute of Designing & Fashion Technology (IDFT)

Research Output:

- Author of The Intelligent Digital Marketer: Mastering Digital Marketing in the Age of Artificial Intelligence.

- Published articles in various magazines and media platforms, including Woman’s Era, Bombay Times, and Hindustan Times.