Event Title: Digital Marketing Bootcamp – Hands-on Session on Snowflake

Organised by: AVENIR – Analytics Club, IES MCRC

In Association with: Institution’s Innovation Council (IIC)

Date: 20 December 2025

Time: 2:00 PM to 4:00 PM

Venue: Analytics Lab

Resource Person: Mr. Rohit D’Souza (CTO – Bidvid , Founder – Rohit Consultants and Alumnus, IES MCRC)

1. Introduction

The AVENIR Analytics Club of IES MCRC successfully organized a Digital Marketing Bootcamp titled “Hands-on Session on Snowflake” on 20 December 2025. The objective of the session was to expose students to modern digital marketing analytics practices and demonstrate how cloud-based data platforms like Snowflake are used to manage, analyze, and derive insights from marketing data. The bootcamp aimed to bridge the gap between theoretical digital marketing concepts and real-world, data-driven decision-making.

2. Resource Person Profile

The session was conducted by Mr. Rohit D’Souza, CTO at Bidvid, Founder of Rohit Consultants, and a proud alumnus of IES MCRC. With extensive experience in digital marketing technology, data analytics, and consulting, Mr. D’Souza shared valuable industry insights on how organizations leverage data platforms to optimize marketing performance. His practical approach and industry-oriented examples enriched the learning experience for participants.

3. Session Highlights

·       The bootcamp focused on the practical application of Snowflake in the context of digital marketing analytics. Key topics covered during the session included:

·       Overview of digital marketing data ecosystems

·       Introduction to Snowflake as a cloud data platform

·       Managing and querying marketing datasets using Snowflake

·       Analyzing customer behavior and campaign performance

·       Using data insights to improve marketing strategies and ROI

·       Industry use cases of Snowflake in digital marketing analytics

Live demonstrations were conducted in the Analytics Lab, where students gained hands-on experience working with marketing-related datasets. The interactive format encouraged participants to actively engage, ask questions, and apply concepts in real time.

4. Student Participation and Engagement

The bootcamp witnessed enthusiastic participation from students across various programs. The hands-on nature of the session fostered active learning, collaborative discussion, and practical experimentation. Students particularly appreciated the exposure to industry tools and real-world digital marketing analytics scenarios.

5. Learning Outcomes

·       By the end of the session, participants were able to:

·       Understand the role of data analytics in digital marketing

·       Gain practical exposure to Snowflake for marketing data analysis

·       Analyze digital marketing datasets to derive actionable insights

·       Relate academic concepts of digital marketing with industry practices

·       Appreciate the importance of cloud-based platforms in modern marketing analytics

6. Conclusion

The Digital Marketing Bootcamp organized by the AVENIR Analytics Club, in association with the Institution’s Innovation Council, IES MCRC, was highly successful. The session provided students with valuable exposure to industry-relevant tools and practices, reinforcing the significance of data-driven decision-making in digital marketing. Such initiatives contribute significantly to enhancing students’ employability and practical skill development. The club looks forward to organizing more industry-oriented and hands-on learning programs in the future.

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