The Marketing functional area held its Board of Studies meeting at the institute on June 22, 2024. The following industry/alum experts were a part of the meeting:
1. Mr. Diptarup Chakraborti- Vice President Marketing- Innovapptive Inc
2. Mr. Chandan Vedak- Research and Strategy Head - TV Channel The Q
3. Mr. Rohan Kulkarni- Associate VP- Hogarth
4. Mr. Atul Mehrotra- Head - Value Added Services- Thomas Cook India Ltd and SOTC Travel Ltd.
Mr. Diptarup emphasized the importance of courses like Product Marketing and Event Marketing. Mr. Rohan Kulkarni proposed introducing a course on Content Marketing. Mr. Atul Mehrotra stated that sales are considered a stepping stone to success and requested the inclusion of more sales-related subjects in the curriculum. He also mentioned that students can achieve super-specialization after two years. Mr. Chandan highlighted that expertise in Excel is currently a critical requirement in the industry. Overall, the insights provided by industry experts for the BOS 1 (Board of Studies 1) meeting were precious.
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