Proud to share that the International Research Conference and Doctoral Colloquium (IRCDC 2026) organised by #IESMCRC concluded successfully on March 13th, 2026.
We were honoured to have Mr#Shailesh Haribhakti, Chairman – Shailesh Haribhakti & Associates, as the Chief Guest, and Mrs#Savita Chhabra, Board Member – Hygienic Research Institute (HRIPL), as the Guest of Honour.
The conference also featured a thought provoking Panel Discussion on “Transitioning from Industry 4.0 to Society 5.0: Human-Centricity in an AI-Driven World.” The discussion brought together:
Prior to the conference, two pre-conference workshops enriched participants’ research capabilities:
Organized around the theme “Synergize 5.0 – Harmonising Technology, Sustainability and the Human Element,” the conference received 134 research paper submissions from across the globe , with 92 papers presented across 14 parallel tracks.
The conference also recognized Best Paper Awards across three categories – #Research Conference Papers, #Doctoral Colloquium, and Student Paper Presentations. The winning papers represented reputed institutions including IIM Kozhikode , Symbiosis Pune , IIM Kozhikode, Banasthali Vidyapith, Welingkar Institute of Management and SVKM’s NMIMS.
Heartfelt thanks to Dr. Sapna Modi for her constant support and guidance, advisory board members, faculty colleagues, speakers, panelists, researchers, and the dedicated faculty and student organising team whose collective efforts contributed to the success of IRCDC 2026. The conference was convened by Dr. Richa Chaudhary, whose leadership and tireless efforts were central to the successful planning and execution of the conference.
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winners of the Paper Presentation Tracks under three categories at IRCDC 2026.
Literary Contribution Award (Best Research Paper Presentation Award)
1st Position: Suhita Jha, Aditi Patel, Mannat Arora
Paper ID: 113
Institution: Symbiosis International University
Title: Consumer Behavior on Green Brand Equity across Millennials and Gen Z in the Indian Cosmetic Industry
Runner Up: Anindita Paul
Paper ID: 43
Institution: IIM Kozhikode
Title: Factors Affecting Digital Inclusion: A Processual Perspective.
Doctoral Research Excellence Award
1st Position: Pinki Rani, Khyati Kochhar, Anita
Paper ID: 19
Institution: Banasthali Vidyapith
Title: Sustainable Fashion Futures: Socio-Psychological Pathways from Intention to Purchase Behavior
Runner Up: Anushka Sharma, Anita, Dr. Khyati Kochhar
Paper ID: 28
Institution: Banasthali Vidyapith
Title: Driven by Finfluence: Exploring How Finfluencer Content Shapes Risk Tolerance Among Young Investors
Emerging Scholar (Student) Award
1st Position: Forum Mehta
Paper ID: 27
Institution: Welingkar Institute of Management Development and Research
Title: Consumer Surplus Analysis of Aggressive Pricing and Bundling Strategies in Digital Streaming: A Case Study of Jio Hotstar
Runner up: Tejeshvi Viswanathan and Shriyaa Agarwal
Paper ID: 51
Institution: SVKM’s NMIMS
Title: Human-Centric Sustainability: Understanding Green Consumer Segments through Cluster Analysis and Its Impact on Supply Chain Planning
Best Research Paper Award (IESMCRC Faculty)
First Prize: Mayank Joshipura, Hitesh Kalro, and Dr. Hufrish Majra
Paper ID: 34
Title: Sustainable Consumption for a Sustainable Future: Retrospective Review and Research Agenda
Emerging Scholar Award (IESMCRC Student)
First Prize: Ashna Raja, Muskaan Gupta, and Dr. Richa Chaudhary
Paper ID: 49
Title: Green Intention to Grey Concerns in Circular Economy: Sustainable Consumption Choices for Second-Hand Mobile Phones
Runner up: Pooja Raheja and Priyanka Oza
Paper ID: 6
Title: Evaluating Financial Strength and Market Valuation: A Study of Maruti Suzuki India Limited
Heartiest congratulations to all the authors for their excellent research contributions.