The Pharma Club conducted an Alumni Workshop titled “Brand Management in the Digital Era” on Saturday, November 1, 2025, from 2:00 PM to 5:00 PM, led by a senior group product manager from the pharmaceutical industry. The workshop offered students valuable insights into the rapidly evolving dynamics of digital brand management. Through interactive discussions and real-life examples, participants gained a deeper understanding of modern marketing tools, consumer engagement, and strategic positioning. Interaction with an experienced industry professional helped students acquire practical exposure to real-world pharmaceutical marketing strategies, current industry practices, and emerging trends shaping the future of brand management globally.

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