The Pharma Club organized a half-day Alumni Workshop titled “Crafting Concepts: Elevating Pharma Marketing Impact” on Saturday, November 22, 2025, from 2:00 PM to 5:00 PM. The session was conducted by a leading pharmaceutical consultant specializing in the market research domain, who shared valuable industry insights and practical perspectives on contemporary pharma marketing strategies.

The workshop highlighted the significance of concept testing in creating effective visual aids for pharma marketing. Students engaged in hands-on exercises across seven therapy areas, allowing them to develop initial visual-aid concepts and refine them using industry best practices.

Through this immersive experience, students gained practical insights into pharma communication design.