Selected list of Research Papers:

1. Title: Design and implementation of adaptive ai governance frameworks for risk: aware decision systems in fintech and digital banking, Journal: Scientific culture, 
2. Title: Investigating the Motivational Drivers and Influential Factors Affect Consumer Buying Decision on Eco-friendly Products in India, Journal: Spinger Nature Link.
3. Title: The Impact of Digital Marketing Strategies on Customer Attitude and Purchase Intention Towards Electronic Gadgets: A Study on Indian Students, Journal Spinger Nature Link
4. Title: Consumer Perception of Sustainable Reverse Logistic Practices in E –Commerce: The Impact of Eco-Friendly Return Packaging on Trust satisfaction and loyalty, Journal: Computer Fraud and Security 
5. Title: Ethical Consideration in Data –Driven Marketing: Balancing Personalization and Privacy, Journal: Journal of Fish Taxonomy
6. Title: Algorithms & Attention: How Tech Influences Consumer Habits, International Journal of Applied Mathematics, Journal: International Journal of Applied Mathematics
7. Title: Prioritizing Technology of AI-Driven Enablers for Efficient Distribution of Finished Pharmaceutical Products in Indian Markets: A AHP Approach, Journal: International Journal of Drug Delivery Technology.
8. Title: Exploring the Interlinkages Between Financial Control Systems and Corporate Accountability: A Theoretical Framework and Empirical Insights, Journal: Journal of Theoretical Accounting Research
9. Sustainable by Choice: Understanding the Psychology Behind Eco-Friendly Consumer Decisions, Journal: Advances in Consumer Research
10. Title: Corporate Social Responsibility as a Strategic Tool for Sustainable Growth: A Comparative Study of Startups in India and Southeast Asia, Journal: The Journal of Asia Entrepreneurship and Sustainability.
11. Title: An Experimental Study on Evaluating Impact of Transit Advertisement on Sales of Frooti soft drink of Parle Agro India Pvt ltd Among The Small Traders of North Mumbai Region, Journal: World Journal Of Management And Economics.

Books‍

1. Services Marketing, Wisdom India Publications, ISBN: 978-81-962564-9-4

2. Industrial Marketing, Wisdom India Publication ISBN: 978-81-964545-9-3

Book Chapters

1. Book Name: Digital Transformation: Sustainable Operations Strategies for Long-Term Excellence, Chapter Title: Green Manufacturing and Production Systems, IIP Series, E-ISBN: 978-93-7020-612-0
2. Book Name: Digital Transformation: Sustainable Operations Strategies for Long-Term Excellence, Chapter Title: Digital Transformation and Sustainable Operations IIP Series, E-ISBN: 978-93-7020-612-0

IPR

1. Balance Sheet Analysing Device, Issue No 19/2024, Date: 10/05/2024

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