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Dr. Sunil Saxena

Marketing

Qualification
PhD (Marketing), Masters in Marketing Management (MMM), B.Com
Designation
Assistant Professor
Areas of Interest
Digital Marketing, Digital Strategy, CRM, IMC, Service Marketing
Association with Institution
Regular
Date of Joining
June 1, 2023
Email
sunil.saxena@ies.edu

Work Experience: 9 years in industry and 20 plus years in academics

Industry:

Worked in the System Consultancy Group of S B Billimoria & Co as a consultant. He was part of various assignments under Unix and Oracle platform for various companies such as Standard Batteries, MTNL and Godrej.

Academics:

Worked as an Assistant Professor in various management institutes where he was part of many academic and nonacademic portfolios. His teaching domain is marketing and marketing technology subjects. He is currently pursuing Executive Certificate Program in Analytics.

Industry Interactions:

Selected list of Research Papers:

  1. Critical Study of Reverse Logistics & Impact on Customer Satisfaction in E-Commerce: with Special Reference to Mumbai, in TEST engineering and management magazine, ISSN: 0193-4120 Page No. 12922 – 12929.
  2. A SERVQUAL based E-Commerce platform for Indian customers in Journal of Contemporary Issues in Business and Government Vol. 27, No. 2,2021 P-ISSN: 2204-1990; E-ISSN: 1323-6903, Page no 2486- 2500
  3. A study on challenges faced by users of rural area in e shopping, International Journal of Mechanical Engineering, Vol 7 Special Issue, January 2022, pg 1428 – 1433.
  4. Organic Food Perception: Buying Behavior of Indian Consumers Leading to Sustainable Consumption, Asian Journal of Organic and Medicinal Chemistry, UGC care group 1, ISSN no. 2456-8937, page 643 to 648, 2022.
  5. The empirical study on online vs offline education during and post Covid in India for higher education in ANVESAK, UGC care group 1 journal having ISSN: 0378-4568 page 80-87. 2021
  6. Pro Kabaddi League- Creating History Through Innovation The empirical study on online vs offline education during and postCovid in India for higher education in ANVESAK, UGC care group 1 journal having ISSN: 0378-4568 page 152-156, 2022