IES's Management College and
Research Centre

Back to Faculty List

Dr. Suneel Deshpande

Strategy, Marketing, Digital Marketing, Pharmaceutical Marketing

Qualification
B.Pharm; MBA; PGDMLS; PhD; ACDM
Designation
Professor & Program Head - Pharmaceutical Management
Areas of Interest
Strategy , Corporate Strategy, Marketing, Brand Management, Digital Strategy & Marketing, Pharmaceutical Marketing, OTC Drugs Strategy & Marketing
Association with Institution
Regular
Date of Joining
November 14, 2022
Email
suneel.deshpande@ies.edu

Work Experience:

  • 20 years of rich & versatile industry experience across multiple functions like marketing, business development & sales in companies like FDC, Bayer India, Shreya Life Sciences, CFL Pharmaceuticals 
  • 12 years in academia and as Head- Centre of Excellence in HealthCare –an academia/industry interface in one of India’s top management institute 
  • As a Consultant in Strategy & Marketing for the pharmaceutical industry 

‍

‍

Research Output :

Papers Published – International 4 & National 6


Contributions in Conferences, Workshops and Seminars : 04


Organization of Conferences, Seminars, Workshops, Symposiums for Industry professionals & management students : 23


Keynote/Speaker/Panel Discussion Invitations received/Talks Delivered in Industry/Academia Forums : 11


MDPs conceptualized & organized : 5 

  • 2 MDPs on Building great pharma brands
  • 1 on Pharmaceutical branding strategies-Insights from brand successes & failures 
  • 2 on Leadership – The 1st & 2nd CEHC Pharmaceutical Leadership Symposium with the theme “Anatomy of a Great Pharma Leader”


‍Advisory/Consulting Assignments Handled : 09

(Companies for which assignments undertaken – BMS , Abbott HealthCcare, SATHI & King’s College, London, Group Pharmaceuticals, Seagull Pharma, Sun Pharma, Alembic Pharmaceuticals)

‍

Consulting projects as follows :

  1. A strategy for patient education for hepatitis patients for Bristol Myers Squibb Ltd.
  2. Devising marketing & communication strategies for Fidelity Life Sciences P.Ltd. 
  3. Advisor for a study on “ Practices, regulation and accountability in the evolving private healthcare sector : Lessons from Maharashtra State , India, study supported by Wellcome Trust-Medical Research Council /UKAID/ESRC,UK for SATHI & King’s College, London
  4. Advisor to a “Study on promotional practices of the pharmaceutical industry in India, related regulatory processes and implications for medical practice” for SATHI, Pune 
  5. Consultant for Marketing Strategy and Brand Management for Group Pharmaceuticals, Bangalore 
  6. Consultant for Marketing Strategy and Brand Management for Seagull Pharmaceuticals, New Delhi
  7. Consultant /Facilitator for “Marketing for Sales Leadership” assignment for Sun Pharma 
  8. Consultant/Facilitator for “Marketing Capability building workshop” for Marketing team of Alembic Pharmaceuticals [chronic care div] 


New courses designed : 2

  1. Introduction to Pharmaceutical Digital Marketing 
  2. Excellence in Business Development


Invitations received for Advisory roles / moderator / visiting faculty : 7

[Names of Organizations/ Institutions-IIHMR University, International Standards Board -Healthcare Committee, USA, International working group of the International Society for Telemedicine & e-Health , Switzerland, K.J.Somaiya Institute of Management Studies & Research, C,G,Institute of Management, Kathmandu, IPGA-SF, IIM-Sambalpur]


‍Awards :

  • Best candidate for overall performance in the “ Baic training program” for Medical Representatives for Merind Ltd. [ Merck, Sharp & Dohme] in 1989
  • Recognition of leadership & dedication to enhance the status of pharmacy profession in India awarded by the Maharashtra Pharmacist Association in 2008-09
  • Distinguished Educator Award (Male) at the 2nd International Business & Academic Excellence Awards 2020 ‍awarded by the GISR Foundation

‍