The marketing industry will undergo a significant transformation in 2025 due to technological improvements, innovation, and shifting consumer views. To think differently, a dynamic fusion of innovative thinking, meticulous analysis, and disruptive tactics will be required. To stay ahead in a cutthroat business world, students at IES MCRC and other Top Management Colleges in Mumbai must comprehend and adjust to these developments.
In 2025, keep a look out for these major trends that will affect marketing.
Marketing needs greater creativity as the average consumer attention span decreases and micro-narrative ads are a great way to capture eyeballs. These ads come with curated stories that have an extremely captivating hook within the first three seconds. This ‘thumb-scrolling’ generation has unique marketing needs and integrating micro-narrative ads enhances consumer scope. Furthermore, it requires a great amount of detail oriented creativity to integrate it which balances relevancy in the fast-paced world we live in. These ads can be incorporated in social media posts as well for greater output.
The introduction of voice assistants such as Alexa, Siri, or Google is helping consumers interact with brands like never before. Selecting brands with the use of the voice command while shopping, for receiving navigation, and many other services are increasing in popularity. Voice activated strategies, AI-driven personalisation, and even conversational commerce ideas for marketing need to be incorporated. This mix of command and commerce offers a new idea of marketing that is both easy to use and smartly targeted. This is going to be needed especially in the e-commerce area.
AI is increasingly being included into marketing plans. With previously unheard-of efficiency, generative AI systems can now create customized emails, create advertising campaigns, and analyze consumer behavior. AI helps marketers to concentrate on innovative and strategic projects, which improves results, by automating monotonous chores and improving decision-making processes.
As consumers tend towards subscription models which focus on fewer advertisements, this model also has it’s unique benefits. Brands will have to change their advertisement techniques and integrate premium, non-intrusive ones to appeal to the audience. Marketers can focus on tailoring content in an effective way that still shifts brand value to the organization without feeling forced and unwanted. These advertisements reap benefits as viewers get accustomed to the brand lift.
There are endless possibilities for content marketing due to Augmented Reality (AR) and Virtual Marketing (VR) as the marketing world is amplified. From marketing campaigns using metaphors within the real world to recreation of brand products for customers, marketers are able to reach out to customers’ minds in a new and engaging way. Ambient marketing, powered by AR and VR, allows marketers to craft tailored experiences that resonate deeply with their audiences, creating lasting impressions.
The marketing forecast for 2025 is clear: agility, innovation, and customer-centricity will be the keys to success. At IES MCRC, one of the Top Management Colleges in Mumbai, students are prepared to embrace these trends through PGDM programs. By understanding these shifts and integrating them into their strategies, the next generation of marketers will not only navigate the evolving landscape but also set the benchmarks for success.
